Creator Garage - Programme Rules
Effective date: 3rd October 2025
Programme: Overtune Creator Garage
Contact: creators@overtune.io
Creator Programme Documents:
1) Purpose and goals
The Programme rewards creators who bring new users to Overtune. The primary goals are:
- Grow new signups at a predictable cost
- Improve D7 retention of referred users
- Increase the percentage of new users who add a build by day 7
KPIs we track per creator and for the Programme:
- Qualified signups, CPI per qualified signup, D1 and D7 retention, builds created by D7, fraud rejections
2) Eligibility criteria
To be approved you must meet the baseline criteria below.
- Age 18 or over
- Automotive focus in at least 8 of your last 12 posts
- Engagement rate 4 percent or higher on recent posts or videos
- Clean brand safety history and no obvious fake follower activity
- Country accepted for your chosen reward tier
- Agreement to the Creator Terms and the rules on this page
We may limit acceptance by region and niche.
3) Tiers and expected profiles
- Nano - 500 to 999 followers with healthy engagement and consistent automotive content
- Micro - 1,000 to 5,000 followers with 4 percent plus engagement
- Ambassador - 5,000 to 25,000 followers or high performing Micro creators who exceed targets and maintain quality
Tier does not change how qualified signups are counted. It affects starter perks and selection priority.
4) What is a Qualified Signup
A Qualified Signup is counted when all conditions are met:
- User taps your unique deep link or enters your unique code during onboarding
- Installs the app and creates an account within 7 days of first click or code entry
- New and unique device not previously observed by Overtune
- Non emulated device and non automated traffic
Build creation is not required for qualification. We track it separately for quality bonuses and Ambassador selection.
Event signals we log: link_click
, install
, signup
, build_created
, d1_active
, d7_active
.
5) Reward ladder
Physical shipping is UK first. Non UK creators default to the Digital Tier until shipping opens for their country.
Threshold this month | UK rewards | Digital Tier rewards |
---|---|---|
5 Qualified Signups | Sticker pack plus in app Overtune Rep badge | Overtune Rep badge plus in app feature consideration |
15 Qualified Signups | T shirt or cap | One week in app feature card or equivalent digital perk |
30 Qualified Signups | Hoodie or £15 cash | Upgrade to premium digital perk or £15 equivalent if available |
50 plus in the month | +£1 per additional qualified signup | +£1 per additional qualified signup where cash is supported |
Notes
- Rewards are shipped or paid after verification and monthly reconciliation
- Options and thresholds may change based on availability and performance
- Minimum cash payout thresholds may apply
6) Quality bonus and Ambassador pathway
- Quality points - each referred user who adds a build by D7 earns you 1 point
- Monthly quality bonus - if at least 30 percent of your qualified signups create a build by D7 you earn a £10 bonus or an upgraded swag item
- Ambassador promotion - consistent CPI under target, D7 retention within 80 to 100 percent of Programme average, strong content compliance and positive community behaviour
Ambassadors may receive early feature access, larger features inside the app and bespoke rewards.
7) Content and disclosure rules
These apply to every incentivised post or story.
Required
- Show the app on screen or name Overtune clearly in the caption
- Clear call to action such as Add your build on Overtune. Use code {{YOURCODE}}
- Include #OvertunePartner or #ad
- Use audio you have rights to or platform cleared audio
- Drive safe and legally. No street racing or dangerous behaviour
Prohibited
- Misleading claims about money, prizes or features
- Hate speech, harassment, adult content, or unlawful activity
- Copyright use without permission including music you do not have rights to
- Third party coupons or mass comment spam
We may ask for edits or takedown if a post breaches rules or platform policies.
8) Links, codes and attribution
- Use only your assigned unique link and code
- Do not place links on coupon aggregators or similar sites
- Do not use bots, bulk DMs or spam techniques
- We attribute signups to the first click or valid code within 7 days
Dark traffic catch up
- If a user signs up without tapping your link but enters your code during onboarding the signup will be attributed to you
9) Anti fraud checks and invalid traffic
We review traffic using automated and manual checks. Invalid examples include:
- Self referrals or referrals from close family, employees or agents
- Emulators, device farms, VPN clusters and automation
- Multiple accounts on the same device for reward gaming
- Misattribution attempts such as re brokering links
Outcomes
- We may reject signups, suspend rewards, request proof of action and terminate participation for breaches
10) Shipping and fulfilment
- UK shipping first. We ship weekly once you hit the first shipping threshold and provide proof of action
- You are responsible for providing a correct address and accepting delivery
- Non UK participants receive Digital Tier rewards until their country opens for shipping
- You are responsible for any local duties or import fees
Proof of action
- For the first shipment you must submit links to your intro post or two stories that include your link or code and required disclosures
11) Cash components and reconciliation
- Cash rewards, where available, are paid monthly in arrears following reconciliation
- Payment method and minimum payout thresholds will be stated in your welcome email
- We may withhold or claw back amounts earned through fraud or breach of rules
12) Performance dashboard and reviews
We maintain an internal dashboard that shows for each creator:
- Clicks, installs, signups, qualified signups
- Builds by D7, D1 and D7 retention
- Estimated CPI per qualified signup
- Fraud flags and reward status
Reviews
- Weekly quick review for content compliance and support
- Monthly performance review used for Ambassador selection and programme scaling
13) Communications and support
- Primary contact is creators@overtune.io
- We aim to review new applications within 72 hours
- Creators will receive a welcome pack with their link, code, checklist and reward ladder
- We may share best practice examples and a weekly leaderboard
14) Events and meet activity
If you promote Overtune at meets or track days:
- Follow organiser rules and local laws
- Use QR codes that resolve to your unique deep link
- Consider short clips such as Build of the Meet with your CTA
15) Changes to these rules
We may update thresholds, available rewards and operational details from time to time. Material changes will be announced by email or in the creator update. Continued participation means you accept the changes.
16) Summary definitions
- Qualified Signup - install plus account creation within 7 days of first click or valid code on a new, non emulated device
- Quality point - a qualified signup that creates a build by D7
- Digital Tier - non shipping rewards for countries where physical shipping is not yet available
17) Quick checklist
- Apply and get your unique link and code
- Post 1 intro reel or 2 stories with disclosure and CTA
- Hit 5 qualified signups to unlock first reward
- Keep posts safe, respectful and on brand
- Track your progress in the creator updates. Ask if you need help
For legal terms please read the Creator Terms and Conditions.